.zersetzer.

about me

Santiago — 2011-07-11T10:13:41Z

2015	Degree: Master of Arts (M.A.) »Adult education/lifelong learning«
2012-2015	Master-Studies »Adult education/lifelong learning« [Humboldt Universität Berlin]
2011	Degree: Bachelor of Engineering [B. Eng.] »Print- and Mediatechnology«
2008-2011	Studies of »Print- and Mediatechnology« / Beuth-Hochschule für Technik Berlin
2002-2008	Freelance graphic designer and instructor/ Berlin
1995-2001	Work in a print-collective in Göttingen / Typesetting, conventional film-montage, reprographic technique, post-print-production, workflow-organization and instructor for media-design [media-design/media-technology]
1996	Further education to an IHK-instructor for media-design
1994-1995	Work as typesetter in a newspaper / typesetting, page make-up and final production
1991-1993	Apprenticeship as typesetter [media-design]
1990	Assistant as proofer/film-making
1986	Contacts to the world of print by realizing a pupil's magazine

training

Santiago — 2011-06-03T10:32:52Z

A banal wisdom is that life is an ongoing learning process. Very fine, if this is part of the self-perception and the planning for their own further training. If this is the case, I can offer you the following selections of training:

Programs
Photoshop | Indesign | QuarkXPress | Illustrator | Freehand

Pre-Press
PDF Creation | Tips and tricks for building useful documents in common design-programs | Image Editing Preparation | Help in the preparation of final artwork

Printing
Overview and introduction to the specific differences of printing processes
[Offset, gravure, letterpress, screen printing, digital printing, plotter]

Aesthetics / Communication / Organisation
Design | typography | drawing classes | corporate design | conceptual work

pre-press

Santiago — 2011-06-03T10:31:57Z

Central topic of pre-press today is PDF [Portable Document Format]. But PDF is not like any other PDF. The Generation of a PDF for pre-press should include essential aspects like resolution of pictures, transparencies [Postscript-Level], embedding of fonts and when indicated colour-profiles. With the permanent development of this format even needs like the final control of colour-separations, bleeding and required or common technical printing-marks have moved in the focus.

Even if today the predominantly digital production as well the PDF summarizes many tasks of a traditional prepress, conventional knowledge of areas such as former print form or artwork production, traditional image processing and separation is a valuable advantage for the current prepress process.

Essential, however is a solid knowledge of all major printing processes of screen printing on [Rotary] gravure are up to standard offset printing or increasing digital printing.

final artwork

Santiago — 2011-06-03T10:30:13Z

The technicalwise reasonable and accurate realization of an creative artwork. The – oftentimes unloved – technical part of the universe of design. If creators are dedicating themselves too much to the aesthetical [superficial] side during the idea generation and don't catch the dialectic between feasibility and the process-like developing idea, fundamental problems will be pop up in the moment of printing. Designing without the technical side remains in the idea. In contrast, a solid technical background and experience give us the opportunity to realize a wide spectrum of ideas…

Practical questions like the different printing processes, color composition, bleeding, resolution of pixel-pictures or an accurate construction of vector-graphics belong to the part of final artwork as well as the final generation of profiles/PDF-data-files for the various medias [paper, textile or digital medias].

links

Santiago — 2011-06-03T07:53:07Z

Solidarity network with decent working conditions.

print
hinkelstein druck berlin | collective print-shop
printworks textildruck berlin
rip berlin | jürgen kramer | pre-press/CTP

the word
text-arbeit | editorial office
lektorat lulay | lector
raul zelik | author/journalist

solidarity economy
kollektiv-betriebe | website | berlin collective companies
gemeinwohl-ökonomie | solidary instead of competition-wise

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contact

Zersetzer — 2011-06-03T07:51:29Z

navid@zersetzer.com

- en

classical typography

Santiago — 2011-06-03T07:27:07Z

Typography is composition and definition of space. Readability and promoting the contextual message of a work often takes top priority. But interpreting readability in terms of recognizing letters/words and their correlation of a particular language, would be an unessential limitation. Readability and direction of an interpretation of a work and his message-intention are regulated by the cultural context, even as the creator of typography himself.

The knowledge of the intention of classical typography [for example readability, awareness of font-families and -groups and the applied merging of them] is an essential base for experimentation and for designing and defining space. Thanks to the movements like DaDa in the 1910s/1920s or as well the sub-culture of Punk we experienced a break with the traditional understanding of typography under the conservative knout of readability like letter-recognition-orientation. Culture never is unidimensional…